We’re thrilled to announce that Natalie Butlin, previously Head of Commercial Analysis at Bookouture, will join Storm Publishing in the newly created role of Editorial and Commercial Insight Director in July this year.

Natalie will acquire her own publishing list of fiction authors and provide input into Storm’s commercial strategy.

During her time at Bookouture, Natalie played a crucial part in the success of numerous authors, helping to launch debuts into global bestsellers and implementing strategies that resulted in significant audience growth for established writers.

Commenting on her new role, Butlin said:

“I’m beyond excited about joining Storm. Having worked with many of the team before, I know exactly what to expect: innovation, creative brilliance in all areas, and integrity. I cannot wait to publish bestsellers with this wonderful team and join them in creating the best home for authors.”

Bord said:

“We are thrilled to welcome Natalie to the team. Her extensive experience and unique expertise in the industry are unparalleled. Natalie has an exceptional eye for identifying writing talent; she’s also an excellent strategist and forward-thinking. I know she will be instrumental to Storm’s success.”


Oliver Rhodes

Storm Managing Director

Welcome to Storm

Storm is a brand-new digital-first publisher. We’re starting small, but we have BIG plans and are looking for writers to be part of an innovative, author-focused new business.

Storm is a new company, but our team are highly experienced – with over 60 years of publishing between them, working for some of the biggest names in the industry.

Whether you’re an author, agent, or reader, it’s going to be an incredible journey – we hope you’ll come along for the ride. Sign up below to get updates on our latest developments.

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